Brand identity and visual development for a premixed cocktail drink packaged in edible, dissolvable biodegradable pea protein film. Created from Australian ingredients and sustainable farming/distillation practices.
rumble
RUMBLE seeks to ease the waste and emissions created by the liquor industry and agriculture surrounding it.
The brand identity called for a lot of fun and liveliness, so I chose bright and happy colours like orange and green. The brand’s types are simple and clean with some quirkiness to them.
To emphasise the sustainable elements, I incorporated the green peas into the lockup and added informative content into the brand’s digital platforms and packaging.
